Delhi Jewellers Association

Code of Ethics

Only Trade Association of Pioneer Jewellers of Delhi & NCR Recognised by Ministry of Commerce - Govt. of India.

Fair and genuine competition is fundamental to the jewellery industry.
The highest professional and ethical standards and technical skills are necessary to maintain and enhance the reputation of the jewellery industry and uphold consumer confidence in the industry
Conduct themselves and their business with honesty, courtesy and integrity and in such a manner as to not bring disrepute to the jewellery industry.
Abstain from making false or misleading statements about any member of the jewellery industry.
Refrain from public criticism of any DJA member.
Provide full and accurate disclosure of the nature, quality and characteristics of any merchandise offered or sold.
Abstain from engaging in any conduct or business practice that may directly or indirectly mislead or deceive customers.
Honour all guaranties, warranties and service policies as represented to customers as well as provided by law.

DJA members will at all times:

Abide by all National, State and local laws and regulations applicable to the jewellery industry.
Ensure that all promotional, advertising and selling material and practices comply with National, State and local legislation and any Jewellery Industry Code.
Use every effort to protect their customers against any fraud, misrepresentation or unethical practices which may arise in the jewellery industry.
Cooperate with any inquiry conducted by DJA to resolve disputes involving a customer or another DJA member.